My professional experience primarily lies in branding and brand marketing. I began my career at Laura Ashley (London) and moved to Australia. I have a strong affinity for illustration, having had the opportunity to apply my skills in several high-profile projects. My portfolio includes logo design, brand development, photography, conceptual development examples. For eight years, I served as a design team lead, collaborating closely with stakeholders and managing a team of designers. I have extensive print design experience as well as a solid understanding and experience in digital design.