After the Tears

I was approached to develop a brand identity for an established Polish restaurant in Melbourne. The atmosphere in the restaurant is romantic and has a raffish charm and so I wanted to deep dive into Polish folklore and art to capture the essence of the restaurant’s culture and personality. These warm colours became the brands palette. I combined old world typography drop caps from classical fairy tales with classical handwriting to develop an aesthetic that captured that spirit but remained balanced. 

Colour was important – the location and the artwork therein was so colourful, the designs needed to harmonise with that so I chose to go back to basics and use a very limited palette. Black and white against heavy colour supporting imagery.

The elements combine effectively and are timelessly bound within the traditional visual language of the fairy story, and old legend, but in a modern Polish restaurant serving rustic food...but mostly vodka.