BA (Hons) Graphic Design 1998 - 2001
Falmouth University – Cornwall, UK

••• Photoshop 

••• Illustrator

••• InDesign

• Figma

• XD

•• Premier 

• After Effects

•• Microsoft Office

Graphic Designer - AustralianSuper
Jan 2021 - Present

• Design lead in in-house branding team responsible for the roll-out of the brand refresh 2021-23.

• Designed the spot illustration and illustration suite for all in-house and external coms.

• Liaised with partner agencies in development of concept to roll-out collateral including brand, logo, audio brand, photography and graphic elements.

• Developed complete brand merch catalogue for production for Aus, USA, UK and China.

• Creation of learning materials and interactive digital assets for interior and exterior presentations.

• Supported CEO directly with AV presentations as well as adhoc projects.

• Developed work flow system for new studio installation and audited brand library to bring resources up to new standards.

• Contributed to a 70% spend reduction on external vendor support by in-housing and working directly with clients over 12 months.

Graphic Designer - APT Luxury Travel 
Nov 2018 – Mar 2020

• Implemented brand refresh and design of all collateral for RACV Cruises & Tours and RACV Club with CHE Proximity. RACV brands saw growth of 17% revenue throughout the 2018-19 period. Seamless handed over of assets to wider team for consistent and effective advertising fulfilment.

• Collaborated with marketing to create national press and magazine ads, social campaigns and EDMs, visually communicating bespoke travel opportunities and driving sales across four brands.

• Development of concept to market strategic campaigns including the Yellowknife, Northern Lights initiative for APT drawing 300% ROI.

• Pre-production and press checks for large volume printed collateral when responsible for campaigns as lead designer.

• Provided expertise in work-flow management and identifying efficiency opportunities.

Croud – Art Director at Aussie Farmers Direct. 
Melbourne, Aug 2015 - Mar 2018

• Produced print and digital ads for customer acquisition/retention, including social media campaigns, competing with Coles, Woolworths, HelloFresh, and Marley Spoon.

• Made significant contribution to creative development of AFD’s top two meal solution products, accounting for 20% of company revenue in 2016-17. Established strong, productive relationships with suppliers, client and WeightWatchers®.

• Led design operations, ensuring SLAs were consistently met, while managing projects, work flow, invoicing, and account management.

• Art directed lifestyle and product shoots coordinating with principal photographer, creative director, stylists, talent and developed production schedules. 

• Principle product photographer for grocery and FMCG items in-house.

• Conducted post tasks including photo retouching and print pre-press setup.

• Created packaging, livery and experiential design. 

• Additionally involved in digital video production and editing.

TNC Advantage Australia - Creative Consultant Bangalore,
India Mar 2017 - May 2017 

• Assisted in creative capability assessment and client presentation for offshore vendor servicing Australian SMEs for print and digital advertising.

• Collaborated with CEO and COO to align pitch language and visual media for local buy-in and establish onshore presence.

  Gained valuable cross-cultural experience, building strong professional relationships.

Croud - Quality Consultant Web Design.
Melbourne, May 2015 - Aug 2015.

• Provided creative and UX feedback to design colleagues regarding front end design of websites prior to go live.

• Coordinated with creative director and digital content specialists on work flow, timings, quality control and task prioritisation to meet SLAs.

Sensis Pty Ltd. Web Design Manager
Chennai, India, Oct 2014 - Dec 2014

• Assisted in authoring and implementing web design training for BPO transition and ensured key deliverables were met on time.

• Facilitated delivery of manager training collateral including managing new teams, change management, people management, employee development and data driven reporting.

• Developed recommended KPIs for all staff / team performance, as well as data driven analysis options for performance feedback.

Sensis Pty Ltd. - Media Design Manager
Melbourne & Sydney, Oct 2009 - Dec 2014.

• Awarded 2013 National Manager of the Year.

• Fostered strong relationships with stakeholders and DRs to achieve revenue targets. Ensured outstanding design for effective advertiser ROI.

• Provided exceptional service through collaborative work flow prioritization and clear communication to enhance efficiency in line with production schedules and sales initiatives.

• Ensured all DRs met KPIs and work flow objectives, exceeding business expectations where possible.

• Developed and implemented KPIs for DRs and national management initiatives for EOY performance assessments.

• Coached and managed DRs for career development and meeting evolving business needs.

• Cultivated an energetic, productive team culture with equal opportunities for all staff.

Sensis Pty Ltd. - Design Team Leader 
Melbourne Oct 2007 - Oct 2009.

• Supported manager and ensured team efficiency, including administrative tasks and daily work flow.

• Positively impacted hundreds of customers’ bottom line annually, aiding design team and sales stakeholders in meeting KPIs through coaching and execution.

• Provided consistently high-quality design for SMEs, maximizing revenue opportunities and customer ROI.

• Conducted onsite and remote face-to-face client meetings with sales stakeholders to ensure best customer experience.

• Multiple award-winner for outstanding business contribution.

Snap Printing - Art Director & Graphic Designer Melbourne Sept 2002 - Sept 2007.

• Led graphic design services for an internal studio, designing solutions for corporate and SME clients across diverse industries, including major clients such as Akzo Nobel Sikkens, Australia Post, and the Victorian Government.

• Achieved notable results – Akzo Nobel saw an 18% profit increase due to a 12-month sales campaign I directly contributed to by designing, photographing, and copywriting.

• Handled account management responsibilities, overseeing projects, client meetings, and creative deliverables, including brief capture, pitches, budget estimations, expense capture, and sign-off.

Laura Ashley Ltd - Junior Designer
London, March 2002 - August 2002 

• Design of various assets in the brand marketing department of global fashion leader Laura Ashley Ltd.

• Art and photographic finishing and retouching across website, catalogue, interior design, fabrics, furnishings and fashion departments.