Viscount

The client wanted to incorporate a sense of regality and sophistication in the overall design. 

I researched period fashion, architecture, wood prints and period portraits to develop the logo you see, which depicts the traditional dress and character of a British ‘viscount’. 

I stylized the design to allow it to ‘breath’ in a more modern market, and applied traditional typography utilizing the ‘Goudy’ type family to create a balance between contemporary aesthetic and formal design. 

The logo communicates a sense of established nobility and quality, whilst remaining modern and fresh.