Devil’s Candy Logo

Urban art, skate culture, indie and a bit of punk was the flavour of the day for this branding project. I set out to capture the spirit of the owners, their irreverant sense of humour and the skate subculture, with particular emphasis on adding a very stylised animated aesthetic to the overall design. The result is contemporary, lively and playful. 

Visual metaphors in place of typographical characters further emphasize the brand name and enhance it’s visual appeal.